As I discussed in Branch One, my video equipment has arrived and I’m setting up the studio in my basement. It’s almost rock’n roll time. Video is a MUST if you want to reach more people. Gary Vaynerchuk, social media genius, discusses on Fox News just how easy it can be and the importance of humanizing your brand and relating to people.
So here are five MORE tips including some recommended equipment although you only really need a video camera.
TIP 1: BUY THE RIGHT STUFF
I almost hate to mention Koenigs again, but his gig is all about internet video and he has really great content. At Traffic Geyser you can view his free product, HD $200 Studio. Basically he says, buy: (1) Kodak Play Touch Camera, (2) Manfroto 785b tripod, (3) Audio Technica Lavalier Mic (4) a soft box lighting kit.
You will also need video editing software. For PC we recommend Camtasia and for Screenflow for Mac.
TIP 2: DEVELOP YOUR OWN YOUTUBE CHANNEL
If you really want your stuff to rank really well on YouTube, you need an authoritative channel with lots of subscribers. Views are pretty cheap to buy on Youtube and the larger number of views appears authoritative to YouTube and Google.
Youtube lets you include links to other YouTube pages. Make sure you include this on all your videos to drive viewers to your channel page.
TIP 3: BE INTERESTING, EMOTIONAL and MEMORABLE
Having great content is not enough. People want to be entertained. Be interesting, be full of emotion, be memorable AND provide great content.
TIP 4: PICK UP FREE VIDEO TRAINING
Distilled.net has a great FREE resource called, “The Distilled Guide to Online Video Marketing.” I highly recommend it. And did I mention its FREE?!
TIP 5: MAKE YOUR VIDEO START RIGHT AWAY
If you have just asked for an email in exchange for a video or video series, give them the video RIGHT AWAY and DO NOT WAIT for the play button to be clicked. Make sure your video is set up to start right away.
Brendon Burchard has been testing different results for opt in video classes and he had determined that a substantial amount of people, who have just entered their name and email fail to watch the video given to them. My guess is that each person thinks, “hmm, I don’t have time for this now. I’ll just watch it later.” And of course, they never do.
So, that’s it for now. Next time we will hear from Karlyn Lothery, founder of Lothery and Associates, about developing your own unique and effective communication style and then on to our first video. ”See” you soon!